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Welcome to Recruitment & Retention Essentials

The purpose of this workshop is to provide adult learners with a comprehensive understanding of the strategies and techniques necessary to attract, select, and retain top talent in the trucking industry.

The information is intended for transportation managers, owners, and business leaders who may not have access to traditional Human Resource advisors within their respective businesses. Small business owners, new recruiters, managers, and leaders.

WORKSHOP DETAILS

The learning objectives for this workshop are:

  • Explore the strategic significance of recruitment and retention in achieving organizational goals.
  • Learn best practices for sourcing, interviewing, and selecting candidates.
  • Explore various retention strategies, including compensation, benefits, and work-life balance.

The lessons are in 3 modules and in the following order:

MODULE 1:  Recruitment Importance and Impact

Lesson 1: Definition of Recruitment

Lesson 2: Purpose & Importance of Recruitment

Lesson 3: The Recruitment Lifecycle – Planning

Lesson 4: The Recruitment Lifecycle – Attraction

Lesson 5: The Recruitment Lifecycle – Sourcing

Lesson 6: The Recruitment Lifecycle – Screening

Lesson 7: The Recruitment Lifecycle – Interviewing

Lesson 8: The Recruitment Lifecycle – Offer & Negotiation

Lesson 9: The Recruitment Lifecycle – Onboarding

Lesson 10: The Recruitment Lifecycle – Retention

Lesson 11: Building a Strong Employer Brand

 

MODULE 2:  Recruitment Strategies and Techniques

Lesson 1: Modern Recruitment Practices

Lesson 2: Effective Sourcing Techniques

Lesson 3: Best Practices for Interviewing

Lesson 4: Exploring Recruitment Channels

Lesson 5: Leveraging Social Media and Digital Tools

Lesson 6: Creating Effective Job Postings

Lesson 7: Understanding Candidate Experience

Lesson 8: Diversity and Inclusion in Recruitment

Lesson 9: Case Study Review

Lesson 10: Practical Applications

 

MODULE 3:  Employee Retention Strategies

Lesson 1: Overview of Retention Strategies

Lesson 2: Compensation and Benefits

Lesson 3: Work-Life Balance Initiatives

Lesson 4: Career Development Opportunities

Lesson 5: Recognition and Rewards Programs

Lesson 6: Improving Workplace Culture

Lesson 7: Addressing Turnover Risks

Lesson 8: Employee Engagement Techniques

Lesson 9: Retention Metrics and Analysis

Lesson 10: Scenario-Based Review

There are questions periodically throughout the workshop to ensure understanding of the concepts and content and reflection questions that will assist with correlating your personal experience with the content.

Tips to Navigate This Course

This course proceeds in a linear fashion (Lesson 1, then Lesson 2, and so on).  You will see that some lessons have quizzes.  You must complete the quiz in order to move on in the course.  Once you complete a question, click either the “Next Question” or “Finish Quiz” button, depending on the number of questions.  Once your results are calculated, click the “Click Here to Continue” button (NOT “Next Lesson”) to ensure your quiz results are recorded.

To confirm you have completed all of the lessons, check the menu on the right hand side of the page (if on a desktop).  If the circles on each lesson are red, you have completed the lessons and are ready for the final test!

Getting Started

Click on Module 1: Recruitment in the right sidebar to get started!​